December 2009 Archives

Selling the Dream, putting Sales before Software

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It is difficult to admit, but Gridspy is not yet complete. The physical prototypes of our new Radio device are not yet manufactured and much of the software is yet to be written. That has not stopped me from putting on my sales-person hat and describing Gridspy as a complete system. We know that everything will be finished running and ready for deployment in January or February next year, but it is not ready today.

Sitting down to develop new features for Gridspy is a real pleasure, but it has recently become a rare one. Marketing has quickly become essential to gather feedback from our clients and secure pre-orders. Trust me, there is no time-sink like marketing. Hours flash by as careful email dialogue takes place, meetings are arranged and executed, and promotional materials created. I started to forget how great it is to sit down and code for hours straight and my late hours quickly caught up with me.

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This page is an archive of entries from December 2009 listed from newest to oldest.

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